由 魏明光卓越發展基金 主辦的「第一屆魏明光國際新聞講座」，於 2025 年 11 月 14 日在政治大學公企中心隆重舉行。本次論壇主題聚焦於AI時代下的媒體生存戰、生態轉型與新聞倫理的堅守。論壇匯聚了來自國際的頂尖聲音與臺灣主流媒體領袖，共同為新聞業在科技浪潮中尋求永續發展的藍圖。

本次講座旨在對抗日趨嚴重的假訊息挑戰，並探討 AI 對內容公信力及產業營運模式帶來的衝擊。與會的專家們從實務與學術角度，展開了關於如何維護新聞內容公共價值、提升編輯臺專業素養，以及媒體如何在 AI 環境中開創營收的深度對話。

論壇精彩內容包括：

• 趨勢前瞻與付費機制：《華盛頓郵報》前總編輯 Marcus Brauchli 率先提出關鍵預警，指出 AI 服務未來「不排除須付費給引用媒體」，強調新聞內容智慧財產權的重塑是產業存續的必要條件。
  
• 數據警訊與價值回歸：《聯合報》新聞部內容長范凌嘉引用數據，指出生成式 AI 搜尋工具的錯誤率平均超過 60%，強調媒體應追求「真相」而非僅是「真實」。
  
• 轉型策略與人才培育：《天下雜誌》總編輯陳一姍、《報導者》營運長李雪莉等指出，新聞核心價值在於傳播正確資訊、透過真實故事創造共感，並預言未來小型垂直媒體與獨立專業記者將會崛起。
  
• 應對之道：《關鍵評論網》技術長李致緯建議，業界可從「封鎖和保護」、「分析和適應」、「談判與共享」三個策略方向，與 AI 尋找共存之道。

下午的圓桌對談環節，由國立政治大學新聞系副教授方念萱進行引導，聚焦於媒體在人才培育上應朝向獨立思考能力加強，並探討如何透過提高透明度來維繫讀者關係。Brauchli 總結，讓讀者知道新聞報導「攸關民主的一件事」相當重要。此次講座為臺灣新聞產業與學界提供了一個寶貴的跨界思辨平台，為媒體在科技巨變中堅守公共性，奠定了關鍵的起點。

Highlights: The 1st Wei Distinguished Lecture Series in Journalism, 2025

The 1st Wei Distinguished Lecture Series in Journalism, hosted by the Wei Fund for Educational and Journalistic Excellence, was successfully held on November 14, 2025, at the Center for Public and Business Administration Education (CPBAE), National Chengchi University. The forum centered on the Survival of the Media, Ecosystem Transformation, and the Upholding of Journalistic Ethics in the Age of AI. It brought together prominent international voices and Taiwanese media leaders to chart a course for sustainable development amidst technological disruption.

The lecture aimed to address the escalating challenge of fake news and the profound impact of AI on content credibility and operational models. Attendees engaged in a deep dialogue—from practical industry concerns to academic perspectives—on how to preserve the public value of news content, elevate editorial professionalism, and create new revenue streams in an AI-driven environment.

Key highlights included:

• Forward-Looking Trends and Payment Models: Marcus Brauchli, former Editor-in-Chief of The Washington Post, delivered a major proposal, suggesting that AI services will likely be required to "pay the quoted media" for content usage, emphasizing the necessary restructuring of intellectual property rights for industry survival.
  
• Data Warnings and Value Recalibration: Content Director Fan Ling-chia of the United Daily News cited data indicating that generative AI search tools register an average error rate exceeding 60%, stressing the importance of media pursuing "Truth" over mere "Factuality."
  
• Transformation and Talent: Chen Yi-shan (CommonWealth Magazine EIC) and Li Xue-li (The Reporter COO) highlighted that the core journalistic value lies in disseminating accurate information and generating empathy through truthful storytelling, predicting the rise of smaller, vertical media outlets and specialized individual journalists.
  
• Strategies for Co-existence: Li Zhi-wei (The News Lens CTO) proposed that the industry should look toward three strategic directions—"Blocking and Protecting," "Analyzing and Adapting," and "Negotiating and Sharing"—to find a path to co-existence with AI.

The afternoon roundtable segment, guided by Professor Fang Nien-hsuan of NCCU's Journalism Department, focused on strengthening independent thinking in journalist training and discussing transparency to maintain reader trust. Brauchli concluded by stressing the critical importance of communicating to readers that news reporting "is a matter of democracy." This forum provided a vital platform for cross-sector reflection, marking a crucial starting point for the media industry's commitment to public service amidst technological upheaval.